A good domain name is essential to any serious website, let alone an Internet business. Let’s face it, most e-commerce and e-businesses are not unique, just like shops in real life. So what makes a shop successful? Its location! On the Internet, it’s not the location that matters – where the website’s servers are located, or the name of the street – the DNS, for those into computers. It’s the name of the shop that matters. In other words, it’s the domain name that matters!
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